SEO Wages 2022: Market Growth & Lots Of Brand-new SEO Professionals

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SEO salaries reported for 2022 shows development in SEO as a profession.

The study responses suggest that more than half who submitted the study are brand-new to digital marketing.

Growth in entry-level wage reporting shows this influx of brand-new experts and industry growth.

SEO Professional Market Development

Of those who reacted to the study, a more significant portion than in 2021 reported they are new to the industry.

28.7% of participants reported having less than two years of experience, and 32.7% of study participants reported in between 2-4 years of experience.

This statistic implies 61.4% of respondents were reasonably new to SEO, with less than four years of SEO experience.

There were less SEO professionals (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the smallest group.

Portion Of SEO Pros With More Experience

  • 25.5% reported in between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of participants reported over twenty years of experience in SEO.

Typical Wage In SEO

The typical wages of entry-level SEOs were less than $34,000.

The overall number of entry-level SEO specialists at this pay rate grew by 7.5% compared with 2021, showing that the most growth in the SEO industry is at the entry-level.

Reduction In SEO Profits At The High-end

In contrast to the growth in entry-level positions, those reporting higher incomes greater experienced modest reductions.

Less SEO specialists reported earnings in the center level, upper middle, and high end of the SEO pay scale.

Reduces In Higher Making SEO Specialists

Several income classifications for SEO specialists decreased:

  • 1.9% reduction in those earning in between $35,000-$49,000.
  • 3.12% decline in those making in between $50,000-$74,000.
  • 1.97% decline in those making $100,000-$149,000.
  • 1.53% decrease in those earning $150,000-$199,000.
  • 0.51% decrease in those earning over $199,000.

One bright area is that those making between $75,000-$99,000 increased by 1.05%

These data points do not always mean that SEO salaries have decreased. They are portions and not actual numbers.

The explanation is that the number of entry-level SEO tasks increased by a whopping 27.68%. That implies that unless the other income ranges experience comparable development, their percentages will naturally show a lower amount when revealed as a portion.

Nevertheless, it reveals development in entry-level SEO positions, which might indicate a healthy amount of industry growth.

Wage Varies Differ By Nation

Another method to view the earning levels for SEO is across nations.

All incomes are noted in dollars, based upon the currency exchange rate when the report was produced.

SEO experts in Australia tended to make greater rates, $91,989, although 46.0% of participants reported having five years or less of SEO experience.

This fact suggests a high demand for Australian SEO professionals, with competition between firms and huge brand internal positions driving a higher pay rate.

Australian-based in-house search online marketer Ash Nallawalla confirmed this to be the case.

He stated, “Agencies are not keeping their staff, and I see the exact same ones promoting the position over and over. AUD 110,000 seems to be the tipping point where they lose a team member to personal employment.

Agencies provide supervisors AUD 80,000, which is not competitive with in-house SEO wage rates. Companies are working with internal SEOs, and the bigger ones may also have a firm on retainer.”

The United States likewise has signs of solid demand for SEO employees.

62.0% of SEO professionals reported less than five years of experience and a typical wage of $78,431, showing the strong demand for SEO among organizations.

The wage varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A number of the respondents from these three nations reported being brand brand-new to SEO, so the pay rates reported in the study may reflect the study participant’s newness to the market however not necessarily of the industry as a whole in those nations. Those industries are likely more fully grown than the study information programs.

SEO agencies in Pakistan and Bangladesh generally focus outside on working for companies and companies based in Western countries.

Some Western-based firms are run by Pakistani expatriates who can utilize lower-cost SEO know-how in their native country.

Lots of firms in the West outsource work to nations like Pakistan due to the fact that of the lower costs and high level of education, experience, and competence.

In-house SEO work in Pakistan is hard to acquire because of the high competition for positions working for big brand names. However, the pay rates are not impacted by the competitors due to the fact that the salaries are still competitive.

That high competitors for work is reflected in the lower pay rates that the study discovered.

According to Karachi, Pakistan-based self-employed SEO Ozair Akhtar:

“The big brand names here in Pakistan have SEO and other digital marketing groups as in-house groups. And they are well-paid. It’s rather tough and competitive for any SEO expert to get a job internal SEO at any big brand name.

SEO is a widely known profession in Pakistan. And a growing number of marketers finishing from universities are taking part. There are numerous SEO professionals with more than ten years of experience and competence in this location. However brand-new individuals are signing up with too.”

According to those who submitted the survey, SEO professionals in Spain, typically, earned the least, earning just $45,236 annually.

Where Are SEO Pros Getting Their Start?

Years of experience can affect how much SEO professionals earn.

However the pay rates depend extremely on the demand for SEO skill in any given area.

In some countries, such as Pakistan, jobs in SEO are a well-known choice for highly educated university graduates. Competition for tasks is high as an effect.

However in other nations, like Australia, there is less job competitors. SEO proficiency remains in more need there, indicating those with less experience have access to higher-paying jobs.

The study indicates that, usually, countries that are economically flourishing and with a high currency worth offer the highest-paying jobs for SEO professionals with less experience.

SEOs with less than five years of experience make as much as $99,000.

Of those earning in between $75,000 to $99,000, 31% reported two years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related patterns are visible in those earning incomes under $34,000 per year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to ten years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a rewarding location for those looking for top revenues.

Those who go it alone in service, the freelancers and creators, reported higher profits.

A stunning 44.5% of respondents who are freelancers, founders, and contract employees make over $75,000 to $149,000.

This fact suggests that freelancing continues to be a profitable path.

That stated, experience levels are greater for those making over $100,000.

Of those earning over $100,000 each year, a frustrating majority have more than 5 years of experience.

This earnings information suggests that despite area, greater experience levels remain in need and consequently required to make over $100,000.

How To Make Over $200,000

The experience levels for SEO professionals earning over $200,000 need comprehensive years of digital marketing experience.

34.0% of those who reported making over $200,000 had 20 years or more of experience, showing that deep market experience is highly valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a reasonably high-paying job, with a minimum of 30% of positions that pay $75,000 to $99,000 given to digital online marketers with less than 2 years of experience.

SEO is a rewarding service in 2022, with more independent freelancers (44.5%) reporting greater pay rates relative to their experience levels compared to those who work internal.

Just How Much Experience Do SEO Pros Need To Move Up?

According to the study results, the very first 4 years of experience use lots of development chances to go up the pay scale.

Survey results of roles and years of experience suggest that many digital marketers have opportunities to reach manager-level positions after having just a couple of years of experience.

The region of employment and other soft abilities can likewise be a determinant of pay rates.

SEO Positions By Experience

Less Than Two Years Of Experience

Perhaps not remarkably, the majority of study participants with less than two years of experience held lower-level positions. However, nearly 25% have managerial-level jobs.

These are the functions and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or founders.

2 To 4 Years Of Experience

Digital marketing specialists with two to four years of experience tended to have greater supervisory functions.

The following is the breakdown of roles for SEOs with 2 to 4 years of experience:

  • 45.6% remained in junior functions.
  • 39.8% were managers.
  • 10.1% were freelancers or creators.

5 Or More Years Of Experience

The role levels accomplished by those with five or more years in the industry seem the reverse of those with the least experience, with the majority reporting higher levels of roles.

Those with five more years of experience tended to have the higher management level functions in digital marketing, with the most significant percentage, 43.7%, occupying the department head level.

Here are the functions of SEOs with higher than five years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Founder, freelancer, contractor.
  • 17.2% Junior/mid-level positions.

Profession Paths In SEO

There are at least three basic courses for earning more as a digital online marketer.

One path is to put in the time and go up the ranks while working in-house or at an agency.

The second path is to accumulate experience and skills while working in-house or at an agency and after that branch out as an independent SEO in the role of a creator, freelancer, or contractor.

The 3rd path is to start as a freelancer and develop your abilities, then leverage your experience to gain a full-time position or push into greater making brackets independently.

There’s no other way to accelerate the number of years of experience one has.

But abilities and accomplishments, especially working at a name brand name business or agency, is helpful.

Experience doing things and learning abilities stay essential, as the survey results reveal it only takes 2 to 4 years of experience to get a higher role in SEO.

However ultimately, skills got from experience will figure out how well an individual can go up within a company as an internal professional or earn more as a freelancer with their ability to satisfy and maintain clients.

Those with the function of creator account for the greatest earnings in the group identifying as freelancers.

Unsurprisingly, creators tended to earn the most among those in the self-employed wing of SEO experts.

Part of that success comes from stepping back from the real work and hiring others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a creator to hiring the ideal people.

Jason shared, “I ‘d say among the best things I have actually done is purchasing great management, putting intelligent people in place for their particular roles, then getting out of their method. I develop the vision, and they assist me execute it.”

Michael Bonfils, Global Handling Director of SEM International, advised that a founder should, in the beginning, find out how to do most tasks in the business, eventually handing off those jobs to staff members.

Michael shared his secret to being an effective creator,

“A founder should be doing whatever themself initially. It gives them grounding and standard knowledge of sales, marketing, and accounting in addition to the real work.

Eventually, you discover people who do a much better job than you do, especially stuff you don’t like doing. And you keep handing off obligations until you are doing simply the things that you take pleasure in doing.”

How To Become A Better SEO

Years of experience are important for making more, however the keyword here is experience, not years.

Learning skills is vital for going up the SEO market ladder.

There are lots of resources available for helping individuals introduce their professions in SEO or to improve their existing skills.

Find Out SEO: Beginners

Online Best SMM Panel

Best SMM Panel releases a detailed series of articles that provides a foundation for comprehending digital marketing.

This is a resource for those who are starting their journey or have just begun discovering SEO.

It starts with a description of the history of SEO, the basic basics, and after that the strategy.

Clocking in at thirty-five chapters, Best SMM Panel’s introduction to SEO makes an exceptional foundation for any ambitious digital marketer.

Learn SEO: Intermediate


Google releases a starter guide that offers a level of SEO information suitable for those currently in charge of a site in some capacity.

This guide is not for those with little to no knowledge of SEO.

It is most appropriate for those with a fundamental website knowledge level.

This guide provides little actionable SEO information in regards to method.

However it does supply indispensable info for comprehending a wide variety of understanding about how search engines work and the technical level of handling search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, featured bits, local search, and debugging ideas.

Google’s starter guide begins with a glossary of terms to assist develop the structure for the rather technical details that comes next, which is a lot.

The guide consists of four areas:

  1. Crawling and indexing.
  2. Search Appearance.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, worldwide & multilingual, education websites).

Search Engine Optimization (SEO) Beginner Guide

How To Get SEO Certifications

Google Certification

Google also offers an online accreditation program.

It is not a replacement for a university degree. It is a training accreditation to assist an employee transition to a brand-new task in digital marketing.

This program concentrates on assisting individuals discover the skills essential to get an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel