In a Google Browse Workplace Hours video, Googler Lizzi Sassman addressed a question about thin material, clarifying a typical misperception about what thin content really is.
The word thin ways doing not have thickness or width.
So when we hear the term “thin content” it’s not unusual to think of thin content as a website with not much material on it.
The actual meaning of thin material is more along the lines of content that does not have any added value.
Examples are a cookie cutter page that barely varies from other pages, and even a webpage that is copied from a seller or manufacturer with absolutely nothing additional added to it.
Google’s Product Review Update extracts, to name a few things, thin pages including review pages that are only item summaries.
The trademark qualities of thin pages is that they do not have originality, are hardly different from other pages and/or do not use any specific included worth.
Entrance pages are a kind of thin content. These are web pages created to rank for particular keywords. An example can be pages developed to rank for a keyword expression and different city names, where all the pages are essentially the very same except for the names of the cities.
Are Short Articles Thin Material?
The individual asking the question wished to know if splitting up a long post into much shorter short articles would lead to thin content.
This is the concern asked:
“Would it be thought about thin content if an article covering a prolonged subject was broken down into smaller short articles and interlinked?”
Lizzi Sassman addressed:
“Well, it’s difficult to know without looking at that material.
However word count alone is not a sign of thin material.
These are 2 completely legitimate methods: it can be excellent to have an extensive post that deeply explores a subject, and it can be similarly just as excellent to break it up into simpler to understand subjects.
It truly depends on the topic and the content on that page, and you understand your audience best.
So I would focus on what’s most practical to your users which you’re providing adequate worth on each page for whatever the subject might be.”
Dividing a Long Short Article Into Several Pages
What the individual asking the concern may have been asking is if was okay to divide one lengthy subject across multiple pages that are interlinked, which is called pagination.
With pagination, a site visitor clicks to the next page to keep checking out the material.
The Googler presumed that the individual asking the question was splitting a long post into much shorter posts devoted to the multiple subjects that the prolonged short article covered.
The non-live nature of Google’s brand-new version of SEO office-hours didn’t permit the Googler to ask a follow-up concern to confirm if she was understanding the concern properly.
In any case, pagination is a fine method to separate a prolonged article.
Google Browse Central has a page about pagination best practices.
Included image by Best SMM Panel/Asier Romero
Listen to the Google SEO Workplace Hours video at the 12:05 minute mark