This past November, I chose to do an experiment. I wished to see if LinkedIn pods really worked or if they were just a waste of time.
For those of you who do not understand what a LinkedIn pod is, it’s essentially a group of individuals who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be improved by the LinkedIn algorithm. So, I decided to join a few pods and test it out for myself.
I’m not always an established LinkedIn thought leader with countless followers, but I publish about my composing deal with a relatively regular basis and have even gotten a few customers through LinkedIn. So a couple of more fans and engagements with my posts absolutely would not hurt.
Here’s what I gained from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s begin with the basics.
A LinkedIn pod, frequently called an engagement pod, is a group of people who have actually agreed to connect and engage with each other’s content on LinkedIn. The idea is that by remaining in a pod, you’ll have the ability to increase your connections and, subsequently, your opportunities.
In an engagement pod, members agree to like, comment, share, and respond to each others’ posts on a regular basis. Typically, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and communicate with it.
Many engagement pods work on the concept of reciprocity. So, if you want individuals to like, comment, or share your content, you’ll require to do the very same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are stated to be useful due to the fact that they can:
- Enhance the reach of your content
- Assist you get more engagement on your material (likes, remarks, shares)
- Offer extended networking chances
- Engage staff members to support your brand
The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and comments, your post will perform better.
This is especially essential since the LinkedIn algorithm divides material on the platform into three types:
- Spam: Posts with bad grammar, too many hashtags, or accounts that publish too often might be marked as spam.
- Low-grade posts: Posts that do not follow best practices, or don’t get enough engagement, will be labeled “low-grade.”
- High-quality posts: Posts that are easy to read, encourage concerns, and include strong keywords will be identified high-quality and, for that reason, will be shown to more users on LinkedIn.
The question is: is engagement enough to make a post “high-quality” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.
How to sign up with a LinkedIn pod
There are a couple of various methods to sign up with a LinkedIn engagement pod.
Initially, you can start your own pod by producing a group message thread with LinkedIn users you wish to pod with. We’ll call this a manual LinkedIn pod.
Second, you can utilize LinkedIn-specific pods, where you join LinkedIn groups focused on creating pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones associate with your market.
There are also third-party apps like lempod particularly constructed for automating LinkedIn engagement pods.
Lastly, LinkedIn pod groups exist on other social media websites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verified and various other pods on platforms like Telegram.
I experimented with all 4 kinds of engagement pods to see which ones worked best. I used a different LinkedIn post for each method so that I might properly track any distinctions in engagement throughout techniques.
Here’s a breakdown of that procedure.
Manual pods: I used a blog post on scheduling Buy Instagram Verified reels.
Prior to the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this technique, I utilized a blog post I ‘d shared on economic crisis marketing
. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 comments
Automated LinkedIn pods:
I used a post I wrote for Best SMM Panel on social media share of voice. Prior to the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was not able to join any cross-platform pods, so no posts were used here. Handbook LinkedIn pod technique I started by producing a manual LinkedIn pod of my own.
I chose a little group of my writer buddies (since they understand the research study process)to pod up with. I sent them a fast message describing the method and encouraged them to interact with each other.
Thankfully, they’re all excellent sports, and I immediately started receiving a barrage of LinkedIn notices showing the assistance of my pals.
I also right away noticed some new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”staff member(quite particular this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin worker "width= "620 "height="504"/ > That all occurred in just a number of hours! LinkedIn-specific pod technique I also signed up with a couple of LinkedIn group pods concentrated on digital marketing and social media.
The number of members really varied in these groups. One had more than a million members, at the others had simply a few lots. I picked a mix of high-member pods in addition to a few smaller ones. If
vanity metrics have taught me anything, it’s that just because a lot of individuals
are in your circle, it does not suggest they’re really taking note. Some of the pods I found in my search were described as non-active, so I kept away from those. Of all the groups I joined, Video game of Content was the only one that appeared to have regular posts from other users. The guidelines of GoC were quite basic: There is
just one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it stays relevant. Group members can then talk about the post with their LinkedIn post link and other members are meant to engage with them. As I went through the weekday post remarks, I did see great deals of individuals replying to remarks with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and comments from those very same group members
. So, yeah, this was working. A minimum of in terms of garnering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of material
users discussing each others linkedin posts”width= “620”height= “470”/ >
I entered and did the same, engaging with posted links and
commenting with my own link after I was done. And I slowly started to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I also set up the lempod extension on my Google Chrome web browser. lempod uses a digital marketplace loaded with LinkedIn engagement pods you can join. I signed up with a couple of pods concentrated on digital marketing and social networks. The very first one I was accepted to was called”Material+ Social Media Marketing pod”. That appeared pertinent. I instantly published the link to my post. Once I shared the link, the screen opened to a big graph, with a list of individuals
” Members who will engage”and”Members who have actually already engaged. ” I cross-checked the”Members who have currently engaged”tab with my real post. And, yep. Sure enough, those users were now revealed as new likes on my post.
Within just a few minutes, my impressions had grown from 191 to 206. I likewise had 6 brand-new comments. I enjoyed this number gradually climb over the next hour.
While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may suggest these users were in fact thinking about my work.
Not to discuss, the engagement was can be found in quick. Every 45 seconds there was another notification! Maybe LinkedIn would consider my post viral? Or, possibly it would get identified as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts can be found in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run until I saw that every member of the pod had engaged. 2 hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt joining the” LinkedIn Growth Hackers “group on Buy Facebook Verified, however I was never ever authorized.
It appears this group may
be non-active now. I did not discover any other active LinkedIn pods to sign up with on other channels. Results TL; DR: In the beginning glance, it might look like the Automated LinkedIn pod was the most effective pod, but I actually think it was the Manual pod for reasons that I will describe below. Either way, none of the LinkedIn pods really made a huge difference for me or helped grow my existence on the platform substantially.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more information and context on these outcomes.
This seemed like the most natural, a lot of constant method. Because I was leveraging people I already knew, the remarks were authentic, relevant, and genuine.
Not to discuss, these people are actually in my industry– meaning if my posts appear in their feeds to their connections, it might help me network further.
Nothing about this approach came off as spammy, though I don’t understand how realistic it is to ask my friends to do this every week.
Throughout one week, my post got:
- 13 likes
- 3 remarks
- 0 shares
- 507 impressions
LinkedIn-specific pods While this method generated the most comments, responses were unclear and less relevant than those found in my manual pods. Plus, the majority of these people worked outside of my industry. So, there most likely isn’t much benefit to my material appearing in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 remarks
Automated LinkedIn pods This method certainly brought in the most likes and comments. But, I didn’t see any appropriate profile check outs, direct messages, or connection demands come through. Likewise, while there were a lot of new comments, they were all practically the same:
- “Truly cool Hannah!”
- “Terrific post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear comments signal that none of these users actually read my post (that makes sense, considering their profiles are being automated).
I can just envision that other users may see this and think the same thing. My spam alert is sounding.
After three hours, my post got:
- 54 likes
- 24 comments
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not collect any additional engagement from this approach.
What do the outcomes suggest?
Here are the main takeaways from my experiment.
Authentic pods have benefit
There is certainly some engagement to be acquired from using LinkedIn pods. Pods that are made up of appropriate, genuine connections within your market can certainly assist to magnify your material and get you more views, likes, and remarks.
Spammy pods will not get you far
But, if you’re trying to video game the system by signing up with pods that have lots of fake accounts or that are unassociated to your market, you’re not going to see much benefit. So what if you got 50, 100, or 200 likes? They don’t indicate much if they’re coming from accounts that will never ever do business with you.
LinkedIn pods ARE humiliating
I think what struck me most about this experiment was the pain that included having numerous unconnected complete strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, however if anyone took a better look it would be quite obvious the engagement was spam.
Just as I would not suggest services buy their Buy Instagram Verified fans, I would not recommend they utilize engagement pods. Maybe, in some cases, where the pod members are hyper-relevant to your specific niche, it’s worth it. But if it looks suspicious, chances are your audience will discover. And the last thing you want is to lose their trust.
Concentrate on close, pertinent connections
If you still wish to sign up with a LinkedIn pod after reading this, the best method to use them is to join ones that are relevant to your industry which are comprised of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can lead to valuable relationships (and, hopefully, real clients).
Here are a few tips for finding the right LinkedIn pods:
- Check out groups related to your industry or specific niche. Much of these will have pods related to them.
- Ask relied on connections if they understand of any excellent pods to sign up with.
- Create your own pod with a group of like-minded individuals.
- Prevent overly spammy pods that are just focused on promoting content and not engaging in real conversations.
- Most of all, concentrate on great, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.
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