Google: HTTP/3 Does Not Impact SEO

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HTTP/3 does not have a direct impact on SEO regardless of its faster efficiency, Google says.

Google Browse Supporter John Mueller unmasks a theory that the faster speed of HTTP/3 can straight impact

a site’s SEO. This topic is dealt with during the November 2022 edition of Google’s SEO office-hours Q&A session. Joined by the Google Browse Relations team, Muller responds to the following concern:

Could making use of HTTP/3 enhance SEO because it enhances performance?

HTTP/3 uses performance advantages over HTTP/2 and HTTP/3. However, the performance gains are not likely to make a distinction relating to SEO.

Mueller On The SEO Impact Of HTTP/3

Mueller starts his action by mentioning Google doesn’t use HTTP/3 as a ranking element or in web crawling:

“Google doesn’t utilize HTTP/3 as a consider ranking at the minute. As far as I understand, we don’t utilize it in crawling either.”

Google primarily uses HTTP/1 for web crawling. Googlebot supports HTTP/2 but only uses it when there’s a clear benefit over HTTP/1.

Assistance for HTTP/3 is likely a long method off. Sites that select to embrace it early will not see a direct enhancement in search rankings, Mueller discusses:

“In regards to performance, I presume the gains users see from using HTTP/3 would not be enough to substantially affect the core web vitals, which are the metrics that we use in the page experience ranking factor. While making a quicker server is always an excellent idea, I doubt you ‘d see a direct connection with SEO just from utilizing HTTP/3. Comparable to how you ‘d be tough pushed to finding a direct connection to using a faster type of RAM in your servers.”

Mueller gave a similar reaction when asked about HTTP/3 in December 2021.

Nevertheless, he suggested HTTP/3 might “potentially indirectly” impact core web vitals.

Mueller sounds more positive now in saying that there’s no effect.

Hear his action in the video below:

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