Does the IP address of your site’s server impact your rankings in search results? According to some sources around the internet, your IP address is a ranking signal utilized by Google.
But does your IP address have the prospective to help or damage your rankings in search? Continue reading to find out whether IP addresses are a Google ranking element.
The Claim: IP Address As A Ranking Element
Articles on the web from reputable marketing websites claim that Google has more than 200 “known” ranking elements.
These lists frequently consist of statements about flagged IP addresses affecting rankings or higher-value links due to the fact that they are from different C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Luckily, these lists sparked many discussions with Google employees about the credibility of IP addresses as ranking consider Google’s algorithm.
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The Evidence Versus IP Address As A Ranking Element
In 2010, Matt Cutts, previous head of Google’s webspam team, was asked if the ranking of a client’s website would be impacted by spammy websites on the exact same server.
“On the list of things that I worry about, that would not be near the top. So I comprehend, and Google understands that shared webhosting happens. You can’t actually manage who else is on that IP address or class c subnet.”
Eventually, Google chose if they did something about it on an IP address or Class C subnet, the spammers would simply relocate to another IP address. Therefore, it wouldn’t be the most effective way to deal with the concern.
Cutts did keep in mind a specific exception, where an IP address had 26,000 spam sites and one non-spammy site that invited more examination but restated that this was an exceptional outlier.
In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam group, noted that Google has the right to do something about it when complimentary hosts have actually been enormously spammed.
In 2016, during a Google Webmaster Headquarters Hours, John Mueller, Search Supporter at Google, was asked if having all of a group’s websites on the same c block of IP addresses was a problem.
“No, that’s completely great. So that’s not something where you artificially need to purchase IP address obstructs to just shuffle things around.
And specifically if you are on a CDN, then possibly you’ll wind up on an IP address block that’s used by other business. Or if you’re on shared hosting, then these things take place. That’s not something you require to synthetically walk around.”
In March 2018, Mueller was asked if an IP change with a various geo-location would affect SEO. He responded:
“If you relocate to a server in a various place? Generally not. We get enough geotargeting details otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”
A few months later on, Mueller responded to a tweet asking if Google still counted bad areas as a ranking signal and if a devoted IP was essential.
“Shared IP addresses are great for search! Great deals of hosting/ CDN environments use them.”
In October 2018, Mueller was asked if the IP address place mattered for a site’s rankings. His response was merely, “Nope.”
A couple of tweets later on, within the exact same Buy Twitter Verified thread, another user commented that IP addresses mattered regarding backlinks. Mueller again responded with a simple “Nope.”
In June 2019, Mueller received a question about Google Browse Console revealing a site’s IP address instead of a domain. His response:
“Normally, getting your IP addresses indexed is a bad concept. IP addresses are typically short-term.”
He recommended that the user ensure the IP address reroutes to their domain.
A couple of months later, when asked if links from IP addresses were bad, Mueller tweeted:
“Hyperlinks from IP addresses are definitely great. Most of the time, it indicates the server wasn’t established well (we canonicalized to the IP address instead of the hostname, easy to repair with redirects & rel=canonical), but that’s just a technical information. It does not mean they’re bad.”
In early 2020, when inquired about getting links from various IP addresses, Mueller stated that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what occurs if a site on an IP address purchased links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is really typical. Having some bad sites on an IP doesn’t make everything on that IP bad.”
In September, throughout a conversation about bad communities impacting search rankings, Mueller specified:
“I’m not aware of any ranking algorithm that would take IPs like that into account. Take a look at Blogger. There are terrific websites that do well (overlooking on-page restrictions, etc), and there are dreadful websites hosted there. It’s all the exact same infrastructure, the exact same IP addresses.”
In November, Gary Illyes, Chief of Sunshine and Happiness at Google, shared a fun reality.
“Enjoyable fact: changing a site’s underlaying infrastructure like servers, IPs, you name it, can alter how fast and typically Googlebot crawls from said site. That’s because it really spots that something changed, which triggers it to relearn how quick and frequently it can crawl.”
While it’s fascinating details, it seems to impact crawling and not ranking. Crawling is, of course, needed to rank, however crawling is not a ranking element.
In 2021, a Buy Twitter Verified user asked if IP canonicalization might positively affect SEO. Meuller replied:
“Unless folks are connecting to your site’s IP address (which would be unforeseen), this wouldn’t have any effect on SEO.”
Later on in December, when asked if an IP address rather of a hostname looks uncommon when Google evaluates a link’s quality, Meuller mentioned, “Ip addresses are fine. The internet has tons of them.”
If you’re fretted about your IP address or hosting business, the consensus appears to be: Don’t stress.
Get More Google Ranking Aspect Insights.
Our Verdict: IP Address Is Not A Ranking Factor Anymore
Possibly in the past, Google explore IP-level actions versus spammy websites. But it needs to have found this ineffective due to the fact that we are not seeing any confirmation from Google agents that IP addresses, shared hosting, and bad neighborhoods belong of the algorithm.
Therefore, we can conclude in the meantime that IP addresses are not a ranking aspect.
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