Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a brand-new advertisement network called Blaze which positions marketing on totally free WordPress.com websites and Tumblr. Marketing starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.

It was founded by Matt Mullenweg, the business owner who developed the totally free WordPress open-source content management system (CMS).

Blaze Marketing Network

The marketing network was originally introduced in April 2022 as a network solely for Tumblr users to position ads on other Tumblr pages.

Automattic revealed that the network is now broadened to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will be able to use the WordPress control panel at wordpress.com/advertising to get going picking pages to advertise.

Marketing payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already set up then it must be set up, either the complimentary or exceptional variation works.

Those who are using Jetpack can then start the project from the WordPress.com control panel at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls down to select the posts or pages for marketing, clicking a three-dot (ellipsis) menu to pick the Promote with Blaze alternative.

The interface allows marketers to select the audience that will see the advertisements. Audience choice is segmented by what continent the advertisements will appear in, what kinds of devices will see the advertisements (mobile or desktop) and by what topic the ads will be displayed in.

Where Blaze

Advertisements Are Revealed The marketing can appear from among countless Tumblr and free WordPress.com websites. Management of the Blaze ad campaign is done through the dashboard user interface at wordpress.com/advertising.

The campaigns are established by a daily spending plan and by dates that the advertising will be shown. Blaze advertisements consist of a title, a snippet and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can compose a maximum of 80 characters here, utilize them sensibly to record the viewer’s attention.

Snippet: A short text description of your post that appears underneath your image. You can write an optimum of 120 characters here. We suggest using this text to support your heading and provide audiences more context about what they will see when they click the advertisement and reach your material.

Image: Publish an image to represent your post. You can use the crop tool to adjust your image’s look in the ad.”

Check out the official statement by Automattic:

Introducing Blaze: A New Method to Ignite Your Growth on WordPress.com

Included image by Best SMM Panel/Asier Romero