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Microsoft Announces Store Ads & Other Updates

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Microsoft released its newest round of marketing product updates today.

Amongst the leading updates is the launch of Microsoft Store Ads on desktop gadgets.

The updates to Microsoft’s marketing products consist of:

  • Microsoft Store Ads
  • In-Market Audience Growth
  • Responsive Browse Ads Update

Let’s dive into each update and how to take advantage of each as a marketer.

Broaden Reach With Microsoft Shop Ads

If you remain in the app or video gaming industry, this update is for you.

This brand-new format will showcase your ad in the Microsoft Shop app on Windows 10 and 11 desktop gadgets.

More specifically, the ads will show in the Apps and Gaming tabs in the store.

Here’s an example of what Microsoft Shop ads will look like:

Image credit: Microsoft Ads Blog, January 2023 A few of the advantages of the new Microsoft

Store ads include the following: Expanded discovery of your app or game on extra devices Easy project setup and management within the Microsoft Advertisements platform Compatibility with the present UET tag to track habits To start with Microsoft Shop ads

  • , you’ll require to submit your brand and link shop products to your

    • Microsoft Marketing account. When authorized, you can begin using this format instantly. In-Market Audiences Broaden Worldwide This next Microsoft Advertising update is for international marketers. Simply revealed, the In-Market audience sections expanded to new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Final Call For Expanded Text Advertisements While not a new update, Microsoft advised online marketers that January 31 is the last day
  • to develop or modify any Expanded Text Advertisement.

    Beginning February 1, the only new search ads that

  • can be produced
  • are Responsive
  • Browse Ads. If you have existing Expanded Text Ads in your account, they will
  • continue to serve. However, you will not have the ability to produce or edit ETAs
  • after the January 31 due date.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Search projects in tandem with Google Browse projects. Google was the very first to formally sunset ETAs on June 30, 2022. What To Expect From Microsoft Advertisements In 2023 At the end of their January

    item upgrade, Microsoft teased a couple of highlights of what’s to come in the following year.

    From the main announcement, it appears that Microsoft will continue to distinguish its advertisement platform from Google by focusing on the following: Regional Search advertisements

    Marquee ads Extra vertical advertisements If you’re unfamiliar with vertical advertisements from Microsoft Ads, they formally debuted in September 2021. Currently, vertical ads are readily available for the following

    items: Automotive Credit card Cruises Health insurance Professional services Trips and activities It will be interesting to hear what extra verticals Microsoft focuses on in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Featured Image: monticello/Best SMM Panel